Paul Jack, owner/director of London Warehouse Events and Ticket Tannoy, gives us an insight into his working life.
“Just another day at the office…”
Name?
Paul Jack
Place of work?
London Warehouse Events (LWE) and Ticket Tannoy.
Job?
Owner/director; marketing, ticketing and sponsorship.
How long have you had the job?
I have been promoting events in some shape or form for over 15 years now, starting as a student and moving on to bigger events as things have progressed. I started LWE with my two partners, Will Harold and Alice Favre, five years ago and since then LWE has grown as a company with more events and more staff. As part of LWE growing, we launched our own ticketing platform in the form of Ticket Tannoy just over a year ago.
What does a typical day involve?
Lots of emails! We kick the day off by reviewing the last 24 hours of ticket sales. This then leads into the planning and tailoring of the various event marketing campaigns. A day is usually a combination of two main things. Firstly we work with PRs, designers, ticketing outlets, artist management and brands and we plan forthcoming campaigns by pitching ideas and generally just finding ways of spreading the word far and wide. Then there are the financials; looking at the overall event budgets and making sure it all makes sense!
sometimes the various elements just don’t connect and you end up spending your time fighting fires
Highs of the job?
Watching something grow and develop from the conceptual stage through to show day and seeing the end result – a room packed full of happy people dancing their socks off.
Lows of the job?
When it all goes wrong; sometimes the various elements just don’t connect for one reason or another and you end up spending your time fighting fires on all fronts.
Who are the people who’ve had the biggest influence on your career and why?
Different people have influenced me in different ways but starting with my early clubbing days, I was going to lots of different events like Club UK, Frantic and Escape From Samsara and this started me on the road to a lifetime of raving. Then there’s my fabulous wife Joanna who has been exceptionally understanding! And finally, of course there’s my business partners Alice and Will who’ve been a positive influence throughout.
How did you get the job?
It’s formed and evolved from running my own events into the role I play now and I’m sure it will change and morph into something different as my interests change along the way.
How can we get your job?
Decide it’s a sensible decision to risk everything week in, week out to put on events and your journey has begun!
Find out more about London Warehouse Events and Ticket Tannoy at their respective websites. The next LWE event is Hotflush Presents REFLEXION with Scuba, Dense & Pika, Function and Jack Haighton at The Steelyard on Saturday March 28th. Tickets and more info at LWE.