Attack Editor Eric Brünjes recently sat down with Kakul Srivastava, the CEO of Splice, to discuss the company’s evolution, her leadership journey, and the challenges posed by emerging technologies like AI.
Attack first spoke with Splice in 2014 when the then-startup introduced its collaborative tool, which eventually became known as Splice Studio. Since those early days, the company has undergone rapid transformation. Within just a year of launching Splice Studio, Splice Sounds debuted, quickly growing into the largest royalty-free sound library available today. However, with growth comes the need for tough decisions—one of which was the closure of Splice Studio in 2023 as the company embarked on a new strategic direction.
At the helm of these critical decisions is Kakul Srivastava, an award-winning entrepreneur with an impressive track record. Before joining Splice, Srivastava held pivotal roles such as Vice President of Creative Cloud Experience and Engagement at Adobe, Vice President of Product & Marketing at GitHub, and played a key role in the development of iconic tech products like Adobe Photoshop, Flickr, Yahoo! Mail, and WeWork Commons.
But how does someone with a deep background in tech transition into the unique world of music production and DJing? What hurdles has she faced, and how has her tech-centric perspective shaped her approach to leading Splice? Most importantly, as the industry grapples with the rise of AI, how does she plan to steer Splice into this new era, especially after the successful launch of Splice Create? Spend just five minutes on Meta’s Threads, and you’ll quickly see how lively and chaotic producer and DJ discussions can get. Srivastava definitely has her work cut out for her.
Find Splice on Instagram.
While here, you may enjoy our recent feature: The Best Music Production Subscriptions For Producers.
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The Secrets of Dance Music Production
The world-leading book on dance music production. Comes with samples too.
The Producer’s Manual
Everything you need to take a mix, from initial recording to final master.
Secretos de la Producción de Música Dance
La guía definitiva para producir música electrónica de vanguardia.
Max For Live: Chance Engine
Add controlled yet random fluctuations to your most important parameters
Underground Resistance: The Final Frontier Poster
Anti corporate, political, powerful and progressive the power house of Jeff Mills, Robert Hood and "Mad" Mike Banks needs little introduction.
