New market research tool reveals the habits of electronic music fans.
Fans of Daft Punk are Scottish left-wingers whose favourite food is Thai Red Chicken Curry while the typical Deadmau5 follower is a female between the age of 25-39 likely to own a cat who lists hillwalking and Formula 1 as hobbies and brown rice as a top snack.
The unlikely findings are provided by a new publicly-accessible YouGov market research site that uses data from 200,000 UK citizens to create profiles of people depending on their likes and personal preferences.
The site sheds light on the typical Skrillex fan. She is a Welsh lawyer, aged 18-24, whose favourite brands include River Island and New Look. She shops at Morrisons and is a fan of the Jim Carey comedy Liar Liar.
Followers of The Prodigy, meanwhile, are mainly men working in IT who enjoy vegetarian shepherd’s pie, describe themselves as ‘geeky’ and ‘alternative’ and whose favourite celebrities include Will Ferrell and John Peel.
Although critics have argued that the sample size is sometimes too small to provide meaningful results, and while acts from the dance underground are poorly represented, the data is nevertheless likely to provide food for thought for entrepreneurial-minded marketeers looking to cash in on dance music’s popularity: anyone for Daft Punk curry?
Other findings include:
Basement Jaxx
Demographic: Female, 25-39 years old
Favourite food: Bombay Aloo
Hobbies: Music, quizzes, historical sites and attractions
Interests: Fashion, design and cosmetics, video games
Customer of: iPhone, Cunard, Archers
Tiesto
Demographic: Male, 25-39 years old
Favourite food: Chips and curry sauce
Hobbies: Film, dancing, cinema
Interests: Video games, internet
Customer of: Müller, Crunchie, xbox 360
Chase & Status
Demographic: Female, 25-39 years old
Favourite food: Enchilada
Hobbies: Dancing, horse riding, music
Interests: Video games, beauty and grooming
Customer of: Amazon, Twitter, Quorn
Swedish House Mafia
Demographic: Female, 25-39 years old
Favourite food: Pepperoni Pizza
Hobbies: Cinema, internet, travel
Interests: Sex and relationships, beauty and grooming
Customer of: Instagram, Tumblr, Malibu
Massive Attack
Demographic: Male, 25-39 years old
Favourite food: Thai Red Chicken Curry
Hobbies: Travelling, walking, hillwalking
Interests: Music, science, animals and nature
Customer of: Lonsdale, Puma, Lotto
03.48 PM
They also love shite music.