Social Media Simplified

A new website aims to make it easier for artists and labels to manage their social media accounts. We caught up with JustGo Music’s CEO for a chat about what the service has to offer.

JustGo Music, which is now in public beta, is a unique new social media platform which brings together information from artists and labels’ existing social media profiles, creating an aggregated profile which fans can then follow in order to keep up to date with all the user’s social media.

Just as importantly, it also allows users to publish status updates, images, links and music to sites including Facebook, Twitter, SoundCloud and YouTube directly from this central hub.

The site also allows users to track stats and set up competitions (with the intention of gathering fans’ email addresses for future marketing purposes).

JustGo seems like a convenient tool for any artist or label looking to simplify the process of managing multiple social media profiles simultaneously. We spoke to JustGo CEO Justin Golshir to find out a little more about the website and his plans for the future…

Attack: Hi Justin. Could you begin by telling us a little bit about your background and the company’s roots? What made you decide to develop JustGo Music?

Justin Golshir: I’ve always been into music from a young age. Growing up, I was a jazz saxophonist in Augusta, Georgia. I’ve been a passionate dance music fan since the late 90s when Napster was the only way that we could discover dance music in rural America! A lot has changed since then…

JustGo Music started as an idea in my bedroom almost two years ago. I was studying music production in London at nights and weekends to escape my boring corporate day job.

I wanted to pursue a career as a DJ and producer and I realised that there was this huge challenge of how to digitally market and promote yourself – it’s a critical part to becoming a successful artist, and yet there were no genuinely useful tools out there to help you do it. So I decided to launch JustGo Music as a platform to help aspiring artists build a career, and it kind of snowballed into this big idea to change the way that the world experiences electronic music.

There’s an argument that fans are turned off by seeing the same information shared to every social media platform simultaneously. How effectively does JustGo Music allow artists and labels to tailor content to each of the platforms?

That’s one of the problems that we solve. Social media experts agree that tailoring your communication to each platform is very important. With our Publisher tool, artists can easily write and schedule different messages to Facebook and Twitter. And they can do it quickly too – we’re all about speed. Ultimately, we know that artists want to focus on making music, not social media. Our Upload tool, for instance, saves artists tons of time as it allows them to upload music to SoundCloud, Mixcloud and YouTube in one shot.

Ultimately, we know that artists want to focus on making music, not social media.

Will the service be expanded to include other social networks like the newly relaunched MySpace or even Labbler?

There’s no reason why not – if our users request it we’ll be happy to add it. We spend a lot of time talking to the industry – DJs, label owners, managers and booking agents – because we really want to build a platform that is genuinely useful to the electronic music scene. All of our staff are from the scene too – we’re all DJs, producers, or from the industry, so the passion for beats runs right through us. We even have office parties where anyone can get up and have a mix!

What kind of features can we expect to be added to the service in the future?

We have a lot of new features planned. What users get right now with their dashboard is really only version 1 of what we want to build. In the next few weeks we’ll be rolling out a few new features that we’re really excited about, and we’ll continue to work closely with our community to build and implement features that they want.

Finally, we notice that Eats Everything and Richy Ahmed are among the artists who’ve already put their name to the site. The other day Eats Everything inexplicably tweeted one of Richy’s gig announcements – was that anything to do with JGM?! Can users rest assured that the site is bug-free?

We hate bugs! Who doesn’t, right? Our engineering team – led by the former technical director of Timeout.com – is committed to squashing all bugs as quickly as possible. That being said, being a music technology platform bugs do occasionally pop up.

Eats and Richy do use JustGo Music, but we checked and that particular message didn’t get published through our platform. It looks like it came from an automated gig feed, although we can’t be sure…