In a quick turnaround, Uli Behringer has issued an apology to Peter Kirn via Facebook.
Following widespread criticism to the video released regarding Peter Kirn on March 2nd, Uli Behringer has issued a swift apology via Facebook.
The company boss has also promised to retract, after a question on the comments thread, the KIRN trademark that he had recently registered. Writing on Facebook, Uli elaborated:
The apology states it was meant as “pure satire by our marketing department” and that no ‘antisemitism’ was intended. The general response in the industry is that the apology has been welcomed and applauded in its swiftness.
However, there are social media users who feel the apology is a “non-apology” to those who ‘felt offended’ and seeks to shift blame to the “marketing department”. Twitter users have suggested that based on Glassdoor reviews, there’s a possibility the video could have come from the top and not a product of the marketing team.
There has been no comment from Peter Kirn on the matter. Attack will monitor the progress of the TM retraction.